Advertising is a promotion of a product or service. It is extremely pervasive in modern society. Spaces for advertising are common, but not restricted to and include public transport, billboards, schools, movies (product placement), clothing, even bathroom stalls. The most common media to encompass advertisements are: newspapers, magazines, yellow pages, radio, direct mail, telemarketing and specialty advertising (this type of advertising suggest the use different tiny products called advertising specialties, such as computer mouse, key chains, mugs, etc). The United States boasts the largest advertising market, accounting for half of the world's advertising expenditures. Most companies employ such advertising techniques as celebrity featuring. Musicians, actors, and sportsmen make big money promoting everything from cereal to expensive clothes and lifestyle choices.
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